Kay Konecna doesn’t just make jewellry; she creates pieces that feel like hidden chapters from the lives of the people who wear them. With her background as a classically trained goldsmith and a Master’s in Jewelry Design from Central Saint Martins, Kay crafts each piece with a heart for meaning.

For Kay, jewellery is a way for people to express parts of themselves that don’t always show, like a subtle symbol of a friendship, an adventurous spirit, or a story no one else could tell the same way. Her Spellbound collection, in particular, invites people to embrace letters, as a way of expressing those quiet, witty, or even wild aspects of who they are.

Kay’s world is fueled by music, film, storytelling—the kind of art that builds whole worlds with details. She admires how a musician can create an entire atmosphere with just a few notes, or how a filmmaker can transport you somewhere else with small, thoughtful choices. She wants her jewelry to feel the same way: layered, textured, and full of the tiny hints that lead you somewhere deeper.

In the end, Kay Konecna is someone with an undeniable vision—a designer who uses her talent not just to create beautiful diamond jewellery but to spark a connection, to start a conversation. Her jewellery is for those who value the story behind a piece as much as the piece itself. She wants people to wear her work and feel that they’re showing a side of themselves that’s real, that’s human, that’s alive.

Our jewellery isn’t just meant to look good; it’s designed to feel like it belongs to you, to fit like a second skin. Every piece is handcrafted with certified recycled 14k and 18k gold, made here in London. I work alongside master craftspeople at the Goldsmiths’ Centre who have decades of experience in casting, polishing, and setting, so each piece has that personal touch that you can’t find in mass-produced jewellery. Each piece is made to order within four weeks, so there’s no excess—only what’s needed to make your piece perfect.

Responsibility is at the core of what we do as a brand. I personally source each diamond and gemstone from suppliers who are members of The Responsible Jewellery Council, ensuring that every stone is sourced to the highest ethical standards. Making each piece to order allows us to keep everything intentional—no stock, no waste—just jewellery created with care and respect for the craft and for the person who will wear it.

If there’s one thing that’s truly unique to KAY KONECNA, it’s the OBI setting. Developed in collaboration with my setter, Sean, the OBI setting is designed to do more than just hold a stone—it’s inspired by and symbolic of taking a leap, making a bold choice, and creating something meaningful. With its ripple-like, outward-sloping edges, the OBI setting not only protects the diamond but reflects light back onto it, making it apprear bigger and brighter. It’s both functional and symbolic, like a spark of courage embedded into the design.

I’m involved in every part of this process—from design to sourcing, to the final polish—working closely with our artisans to make sure each piece is exactly right. When you put on something from KAY KONECNA, it’s like wearing a piece made just for you, a piece that’s been given all the time and care it deserves.

Our jewellery is more than decoration; it’s a way to share a part of who you are, to carry a story that’s real, human, and alive. I hope when you wear it, you feel that too.